I recently read an article that explained text marketing as, "Short Message Service (SMS) marketing is a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. There are many reasons to try it out, from it's relative low starting cost, to the fact that the vast majority of texts are actually opened and read to some extent. When used successfully, it creates an effective platform for communicating with mobile customers."
Truthfully I couldn't agree more. Marketing on mobile devices is something that every organization is going to face in this day and time. Although some businesses barely have a website and social media accounts, it is time for them to skip into the future using text marketing as well.
Text marketing is extremely effective. It is the most effective way to reach your customers. Over 90 percent of text messages are read within minutes. This is the highest rate of any other advertising method out there. People are not guaranteed to see your posts on Facebook due to the new algorithm that Facebook uses.
It is important that all businesses think about using text marketing to their customers to keep them informed and engaged, and coming back to their business over and over again.
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