What is SMS marketing?

I recently read an article that explained text marketing as, "Short Message Service (SMS) marketing is a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. There are many reasons to try it out, from it's relative low starting cost, to the fact that the vast majority of texts are actually opened and read to some extent. When used successfully, it creates an effective platform for communicating with mobile customers."

Truthfully I couldn't agree more. Marketing on mobile devices is something that every organization is going to face in this day and time. Although some businesses barely have a website and social media accounts, it is time for them to skip into the future using text marketing as well.

Text marketing is extremely effective. It is the most effective way to reach your customers. Over 90 percent of text messages are read within minutes. This is the highest rate of any other advertising method out there. People are not guaranteed to see your posts on Facebook due to the new algorithm that Facebook uses.

It is important that all businesses think about using text marketing to their customers to keep them informed and engaged, and coming back to their business over and over again.

Marketing vía text messaging

So many people ask me what exactly is it that I do selling text message marketing and why they should sign up. The simple reason why text marketing works is it is the most effective and efficient way to reach your customers.

A 2012 study found that text was the highest rated contact method for customer satisfaction out of all other customer communication channels. Text earned 90 out of 100 points, while phone earned 77 outof 100 and Facebook earned 66. 

Almost everyone has a cell phone these days and consumers like to receive text messages. It is a quick and easy form of communication, and you are ensured that your message is being received by who you want. Most people know the easiest sale is the someone they have already sold to in the past.

From my experience in businesses, I have found that text is the quickest way to get a response out of someone. It is even more effective than calling them on the phone because so many people screen their phone calls and/or do not answer phone calls from unknown phone numbers. But when you text someone you are almost guaranteed that they will see the message.

Many businesses offer free products, coupons, or exclusive discounts to get people to sign up for their text marketing list. Some offer a discount on their first purchase or a special discount or gift on their birthdays. Others get new subscribers by running contests for those who sign up.

It is important to know that millennials use their phone to text and chat more than any other age group. I am not even in that age group and I use my phone for texting and social media, and that's about it. I rarely talk on the phone, unless my mother calls me but even usually texts me.

But what kind of messages would you send to people on your text marketing list? Do you offer things to your customers on your website, social media or email? You would offer the same type of information and discounts in your text message marketing. For example, a real estate agent might have a list for clients to sign up for new listings when they come on the market. Once the listing becomes available, the agent would simply compose a text message to be sent to the list and schedule it to be sent whenever they wanted it sent. Restaurants might text weekly specials or happy hours to their subscribers. Retail outlets may give discounts or announce sales that may be happening along with a coupon for a special discount if you show your text when you purchase something.

All of your messages are going to call the customer to some sort of action, usually a sale of some kind. You want to entice people to come into your business and spend money. Offering them incentive to stop by is going to increase your response rate by 40 percent. People want to receive your text messages and they want to learn about what going on in your business, and the easiest and most effective way to reach them is through text messages marketing.

If you think that you can't afford to sign up for a service the truth is that you cannot afford not to sign up. The return on your small investment is going to be incredible. It is the most affordable and effective advertising method out there today.

Get started in less than a week and get a free month of service!

Please feel free to contact me at jodijones33@gmail.com or text me at 6016785921 for more information about how texting can work for your business.

I know the best way to advertise your business!

One of the major marketing issues in  organizations today is how to get their message directly to their target market for the least amount of money and time. I have found the best way to do just that!

For as long as most of us remember, ads in magazines, newspapers and on television were the best ways to advertise. The internet slowly killed print advertising as it put newspapers and magazines out of business.

The advent of Netflix and the DVR have lowered the reach of television ads as people are not watching live television as much anymore. If given the option, most people will change the channel or fast-forward through commercials. Buying the time slots for a commercial costs enough but then you have to spend even more money on producing the commercials.

Having a Facebook page or a website used to be enough to keep people informed about what an organization was doing. But that too is changing. Recently Facebook changed their algorithm so that people only see the profiles and pages that they interact with the most. That means that your message is not being seen by every person who likes your page anymore. Now only about 30% of your followers are seeing your posts.

But what if you could be sure you had the attention of your followers?

What if you knew that your message was delivered to your target market?

What if you could send a message directly to everyone who is a part of your organization, or a customer of your business, or a member of your church?

Well, you can do exactly that!!

Sentext Solutions offers text message marketing, a subscription service to send out scheduled mass text messages to everyone on your list, which they subscribe to themselves by texting your keywords to 51660.

For an example, on your cell phone right now simply text BONE to 51660. It will ask you if you want to subscribe to that list and you simply say yes. Some of our clients also take advantage of our birthday club which lets you give them a special gift on their birthday.

Sentext provides all of the artwork for you. I can send you a few examples if you like, or you can see some on my LinkedIn profile. Any of those ads that I post, free to subscribe to their lists so you can see exactly how it works.

We'll work with you on the keywords you choose, artwork, and the signage. The artwork also has the UPC code on it which can be scanned by a cell phones to subscribe people instantly instead of texting in the keywords.

You'll be able to set up your messages online through our website, or I can do it for you as well. In your account, you'd be able to see how many people are subscribed to your list and schedule your messages to be sent.

We offer several different very reasonable monthly options for messages, depending upon how many messages you want to send every month. There is a one-time sign up fee to cover the cost of the artwork & signage. They will just charge debit/credit card every month for the monthly fee. [Speaking of which, if you need to accept credit card payments at your business, I also represent iPayment Processing, a merchant services company. iPayment and Sentext Solutions are not affiliated, I just work for both of them. Lol. iPayment is so sure it can save you money on your credit card processing fees, you'll get $500 if they cannot!]

Anyway, before I digress, I know that text marketing works because I used it in a former position I held managing a club. We had a Facebook group & a newsletter we mailed but I found in talking to my membership that they had simply forgotten about an event we had scheduled and they asked that I start texting them a reminder. So I did that on my own phone, and it really made a difference in the turnout for our events, meetings, and specials. When their dues came up each year, I'd text a reminder to those who hadn't paid, and I had over 90% retention rate within the first month I did that. It really made a difference.

I hope that this helped explain a few things about the text marketing. It's the most affordable, effective and efficient way to advertise. 

I would love the opportunity to talk with you more to see what you're looking for in terms of marketing & advertising for your business. Please let me know if I can be of any assistance to you. I have worked in business management and marketing for almost 20 years, so I will be happy to help however I can so get in touch with me at jodijones@sentextsolutuons.com, or text me!

Thanks so much for your time! Have a great weekend!

Sentext Solutions

See some of the artwork of current customers of sentext Solutions, text message marketing. Text marketing is the way to get customers coming back into your business every week. It is the list effective and efficient way of marketing directly to your customers to make sure they receive the message. Email jodijones@sentextsolutions.com today to find out how we can make all of your marketing strategies come to fruition. Plans are so reasonable and I will even throw in a month free!