Monday, January 23, 2017

Marketing vía text messaging

So many people ask me what exactly is it that I do selling text message marketing and why they should sign up. The simple reason why text marketing works is it is the most effective and efficient way to reach your customers.

A 2012 study found that text was the highest rated contact method for customer satisfaction out of all other customer communication channels. Text earned 90 out of 100 points, while phone earned 77 outof 100 and Facebook earned 66

Almost everyone has a cell phone these days and consumers like to receive text messages. It is a quick and easy form of communication, and you are ensured that your message is being received by who you want. Most people know the easiest sale is the someone they have already sold to in the past.

From my experience in businesses, I have found that text is the quickest way to get a response out of someone. It is even more effective than calling them on the phone because so many people screen their phone calls and/or do not answer phone calls from unknown phone numbers. But when you text someone you are almost guaranteed that they will see the message.

Many businesses offer free products, coupons, or exclusive discounts to get people to sign up for their text marketing list. Some offer a discount on their first purchase or a special discount or gift on their birthdays. Others get new subscribers by running contests for those who sign up.

It is important to know that millennials use their phone to text and chat more than any other age group. I am not even in that age group and I use my phone for texting and social media, and that's about it. I rarely talk on the phone, unless my mother calls me but even usually texts me.

But what kind of messages would you send to people on your text marketing list? Do you offer things to your customers on your website, social media or email? You would offer the same type of information and discounts in your text message marketing. For example, a real estate agent might have a list for clients to sign up for new listings when they come on the market. Once the listing becomes available, the agent would simply compose a text message to be sent to the list and schedule it to be sent whenever they wanted it sent. Restaurants might text weekly specials or happy hours to their subscribers. Retail outlets may give discounts or announce sales that may be happening along with a coupon for a special discount if you show your text when you purchase something.

All of your messages are going to call the customer to some sort of action, usually a sale of some kind. You want to entice people to come into your business and spend money. Offering them incentive to stop by is going to increase your response rate by 40 percent. People want to receive your text messages and they want to learn about what going on in your business, and the easiest and most effective way to reach them is through text messages marketing.

If you think that you can't afford to sign up for a service the truth is that you cannot afford not to sign up. The return on your small investment is going to be incredible. It is the most affordable and effective advertising method out there today.

Get started in less than a week and get a free month of service!

Please feel free to contact me at jodijones33@gmail.com or text me at 6016785921 for more information about how texting can work for your business.

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